Michael J. Moore Logo

For the last 20 years, Birmingham-based photographer Michael J. Moore has been honing his craft, but never really thought much about his personal branding until now. The new logo concept which we collaborated on in early 2012, should help him differentiate himself from the other Michael Moore and keep him in the photo biz for at least another 20 years.

The business card could have been handled in so many ways, from 4 color offset to even stamps, but we decided a blind deboss of the logo pressed into a thick square duplexed stock would make the biggest impression. (Pun Intended)