We helped the Orlando Magic with variety of interesting projects to get them ready for the 2014-15 Season including a magazine redesign, a yearbook cover and a custom notebook design for the Magic’s player Scouts.

DELIVERABLES: Gameday Cover and Interior design, Player/ Dancer Retouching, Yearbook Design, Scouting Book Design

 
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Refreshing the in-game magazine Gameday was a fun project as it is something everyone at the game will see. Using Magic’s Pure Magic fractal campaign as a starting point, we wanted to bring life to the usually boring player profile pages. Instead of players boring photos inside a box, each player breaks out of their area and gives us a glimpse of their personality. Player profiles would change per issue based on the whether players wore their Standard Jerseys or their new Pride Jerseys at the game.

DELIVERABLES: Gameday Interior design layouts, Player/ Dancer Retouching

AD DESIGNS: Orlando Magic Creative Services


YEAR BOOK DESIGN

DELIVERABLES: Cover Design, Interior Elements and Template

There’s a lot at the heart of what makes a good team. Values and discipline sometimes go unnoticed but it’s there and it’s what makes the team great.


Scouting Book Design

DELIVERABLES: Cover Design, Interior Recruiter Pages