In 2020, we were excited to tag team with IWDFF on Yolo Coffee’s new coffee bags. We used vintage travel posters and gulf coast sunrises as the main inspiration. Then, we focused the bag illustration around our collective muse, a classic Toyota Landcruiser loaded with Yoloboards surrounded by palm trees specific to the 30a area of the northern Florida Gulf coast.
DELIVERABLES: Illustration, Design, Custom hand-drawn typography
Bag illustration by Jeremy Kennedy and Jake Meyer of IWDFF.
Instead of different bags for each of the different roasts we decided on a label system to delineate the alternate roasts so that they each bag would feature the same artwork. Jake came up with the label while we focused on making the sweet land cruiser and adding other fun 30a details and a painterly touch. The three roasts they’re making right now are the SUP blend, the Sonder Blend and a Tanzanian Roast.
On the back of the bags I thought it would be fun to feature the owner of Yoloboard who has a huge passion for coffee. He’s seen below padding with his favorite pup Flea.
@2020 Illustration by Jeremy Kennedy and Jake Meyer.
In addition to the illustration we were able to use our hand-drawn script of their tagline “You only live once” with their yolo coffee man. This appears on the side of the bag and was also used on their website yolocoffee.com.
Truck illustration by Jeremy Kennedy. Coffee Bag collaboration with IWDFF.
