We helped the Orlando Magic with variety of interesting projects to get them ready for the 2014-15 Season including a magazine redesign, a yearbook cover and a custom notebook design for the Magic’s player Scouts.
DELIVERABLES: Gameday Cover and Interior design, Player/ Dancer Retouching, Yearbook Design, Scouting Book Design
Refreshing the in-game magazine Gameday was a fun project as it is something everyone at the game will see. Using Magic’s Pure Magic fractal campaign as a starting point, we wanted to bring life to the usually boring player profile pages. Instead of players boring photos inside a box, each player breaks out of their area and gives us a glimpse of their personality. Player profiles would change per issue based on the whether players wore their Standard Jerseys or their new Pride Jerseys at the game.
DELIVERABLES: Gameday Interior design layouts, Player/ Dancer Retouching
AD DESIGNS: Orlando Magic Creative Services
YEAR BOOK DESIGN
DELIVERABLES: Cover Design, Interior Elements and Template
There’s a lot at the heart of what makes a good team. Values and discipline sometimes go unnoticed but it’s there and it’s what makes the team great.
Scouting Book Design
DELIVERABLES: Cover Design, Interior Recruiter Pages