Package illustration by Jeremy Kennedy and Jake Meyer. Coffee man by Jake Meyer
In 2020, we were excited to tag team with IWDFF on Yolo Coffee’s new coffee bags. We used vintage travel posters and gulf coast sunrises as the main inspiration. Then, we focused on a classic Toyota Landcruiser decked out in Yoloboards surrounded by palm trees specific to the 30a area of the northern Florida Gulf coast.
Illustration by Jeremy Kennedy and Jake Meyer.
Instead of different bags for each of the different roasts we decided on a label system to delineate the alternate roasts so that they each bag would feature the same artwork. Jake came up with the label while we focused on making the sweet land cruiser and adding other fun 30a details and a painterly touch. The three roasts they’re making right now are the SUP blend, the Sonder Blend and a Tanzanian Roast.
On the back of the bags I thought it would be fun to feature the owner of Yoloboard who has a huge passion for coffee. He’s seen below padding with his favorite pup Flea.
In addition to the illustration we were able to create a fun lockup of Yolo’s tagline “You only live once” in our signature hand drawn style with their yolo coffee man. We added it on the sides of the bags and they also used it on their website yolocoffee.com.
